I saw this ad in Switzerland, this June, while waiting for a train. I was taken in by the flying yellow lines zipping around the globe past famous sites and of course the very catchy version of “Aint no mountain high enough” playing along. A deeper look into the campaign – DHL Express launched with the idea that it is an integral part of bringing success for the smallest personal story to the largest business innovations in the fastest way possible every time, everywhere around the globe. The anthem which was first featured in their 1991 ad was re-recorded by the famous producer Paul Epworth and sung by British up-and-comer Dionne Bromfield.
Two television commercials, “Grow” and “Runway”, introduce the “Speed of Yellow” concept, showing how key events are made possible by DHL, from creating a concept car in Paris, to receiving a circuit board in space, and putting the finishing touches to a designer dress in New York.
This ad is made in 25 languages, for 42 markets for TV, print, radio, outdoor and digital. This campaign has been designed by London based Ad Agency Maverick.
Presenting Grow:
Runway:
They also have a cool digital “Share the song of DHL Express” contest on youtube encouraging people to upload their versions of the song-“Ain’t no mountain high enough”
I dug up the 1991 ad. Its really interesting how the concept is the same just shot differently.
Keep true to their promise- DHL Express- Excellence. Simply delivered.
Read more here
the mad ad girl 